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Brand Building
& Sales MOT

A roadmap to achieving a competitive advantage for your business, from Momentum SPK + Because Brands Matter
GET YOUR SCORE

What is a free mini-MOT?

It’s a quick way of examining the health of your brand and the quality of your sales and marketing processes. We provide insight into the areas where you can improve, with some tips on how to fix your biggest issues – all at no cost to you or your business.

What do you need to do?

Start by filling in the mini-MOT below. This will give us a flavour of your business, across a few key areas – like Brand, Storytelling, Social and Influence within your industry. We’ll then provide you with a score out of 100.

After you get your score

We’ll give you some brief high-level information on your score and provide useful hints on making some changes for your business. From there, we’ll arrange to sit down and see how much more we can achieve with a more comprehensive deep-dive MOT.

Complete your free mini-MOT now
Mini 1401 MOT
Name
Name
First
Last
1. Are your management team and employees on the same page when it comes to the direction of your business?
2. Do you struggle to explain what sets your organisation apart from the competition?
3. Do you think your organisation behaves as a consistent and fully aligned brand?
4. Are your brand awareness and storytelling as strong as they could be?
5. Have you identified the challenges your organisation will face in the next 12 - 36 months?
6. Do you have a dedicated Sales & Marketing resource in-house?
7. Do you have a strategic marketing and sales activity plan? And, if so, is it budgeted?
10. Does your organisation have a strong presence on LinkedIn or other social channels?
11. Does your website do a good job of promoting the best aspects of your organisation and brand?
14. Are you looking to sell your business in the next 3-5 years?

It takes just minutes to answer these questions. We’ll then make an initial assessment before getting in touch about the next steps. For many, that means a full MOT, which can help you hone your messaging, optimise your resources and enhance overall customer engagement. This structured review can be a game-changer, allowing companies like yours to not only stay competitive but seize a demonstrable advantage.

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Key areas of assessment of a full MOT

A thorough MOT evaluates multiple aspects of your strategy, including:

Brand Integrity & Positioning

Is your messaging compelling, consistent, clear and aligned with your company’s values?

Social Engagement

Are you making the most of essential and free Sales & Marketing tools such as LinkedIn?

Customer Engagement & Retention

Are you building strong relationships and encouraging brand loyalty?

Lead Generation & Conversion

Are your campaigns attracting qualified prospects and converting them efficiently?

Sales Process Efficiency

Are your sales teams operating effectively with structured workflows and optimal tools?

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The benefits of a Sales & Marketing MOT

Enhanced Strategy & Performance

A review identifies weak spots and helps refine your sales and marketing approach, improving effectiveness and potentially increasing your income.

Improved Lead Quality & Conversion Rates

Optimising your messaging and marketing channels ensures you’re attracting the right customers.

Stronger Brand Reputation

A MOT ensures consistency across your branding efforts, fostering trust and credibility.

Increased Efficiency & Cost Savings

By fine-tuning your processes, you reduce inefficiencies and avoid wasteful spending.

Higher Customer Satisfaction & Retention

Improving engagement and communication fosters long-term customer relationships.

Competitive Advantage

A well-executed MOT keeps your business agile, helping you stay ahead of competitors in a rapidly evolving market.

A Brand Building & Sales MOT is an essential tool for any business seeking sustainable growth, improved customer relationships, and greater profitability.

About us

We are a team of two industry heavyweights, born a few years apart but sharing our earthly arrival on 14th January. Combined we have 74 years of Sales and Marketing expertise under our belts. You name the sector, and we’ve delivered exceptional results within it.

David Reid

David Reid

Brand Builder & Marketing Strategist

david@becausebrandsmatter.com
07771 535 614

Tony Harding

Tony Harding

Sales Strategist & Recruitment Expert

tony@momentumspk.co.uk
07823 777 590

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