copywriting

Effective Recruitment Attraction And Engagement

How to get more people looking at your job adverts

Following on from an earlier piece I wrote about what recruitment is getting wrong, Andy at Firefish offers his thoughts on what HR professionals should be doing to get more from their job adverts. Do you agree? Any thoughts? Leave a comment below, or get in touch. It doesn’t matter how well you write job…
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Pactive Recruitment Problem Solving

What is recruitment getting wrong for candidates?

I recently read a superb article from Social Talent, written by Siofra Pratt (if you don’t get their updates you should. plenty of good reads and HR advice – take a look here). It basically compared how recruiters contact candidates – (Image 1) with how candidates want to be contacted (Image 2 from Laudale). See…
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Pactive Copywriting

Why do I need copywriting services for recruitment?

Imagine reeding a sentence like this on an website, in an advertisement, twete, LinkedIn profile or even a standard evry day communication like an email.* It would hardly fill you with confidence in the organisation behind it. In an instant, you’d form an impression. One that will undermine the time, effort and expense of an…
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