Starting a Sales Strategy: step 4
Getting famous for what you do So, now we come to the final instalment of my blog series on the basics of developing a sales strategy. It's all based around my four pillars of sales: What are you selling? Who…
Starting a Sales Strategy: step 3
The anatomy of a sale – who, how, where This is the third part of my series covering a few of the basics of developing a sales growth strategy. I've talked about what you're selling and who you're selling to.…
Starting a Sales Strategy: step 2
Getting to know your target market Following on from my first blog on Starting a Sales Strategy covering the 'what' of your sales, this is the second in the series – all about the 'who'. This is all based around…
Starting a Sales Strategy: step 1
Kick-starting your business momentum As I continue to develop my workshops on sales strategy for clients it is always worth focusing on the four pillars: What are you selling? Who are you selling to? How are you going to sell…
Increasing sales is sometimes just common sense
I was very lucky to be trained by Guardian Media sales (the best media organisation) back in the early 90s and those lessons still ring true. I bumped into one my old Guardian trainers in Manchester last week and we…
LinkedIn 2.0
The year is 2019, the social media is LinkedIn – where is it going? What will it look like in the future? How much time should you spend on it? The look and feel haven’t changed much over the last…
New-look LinkedIn for 2017
The eagle-eyed among you may have already noticed that LinkedIn has made a few changes to its layout and design on desktop. It's been rolling out for all their members for the last week or so.