It's time for a full recruitment lifecycle audit – now. If the candidate pipeline has suddenly dried up, if you're losing talent because your processes are too slow, if the same old approaches are letting you down, it's time to examine every nut and bolt of how you recruit.
The idea behind Pactive is to make the best use of a range of approaches. Because, while one of the many techniques, media or platforms out there might deliver the people you need, I think that it’s more likely that you’ll need a blend of different strategies to attract the people you want.
That’s why I don’t just create campaigns in different media to communicate with an audience actively looking for a job. I also look to build organisations’ employer brand and profile on social platforms – and tap into the vast potential of LinkedIn – to attract the passive audience out there who aren’t hitting the job boards or signing up with consultancies. (Not to mention a wide range of other services).
The right people might be looking for a new opportunity. They might not. But that shouldn’t stop you looking for them.