When it comes to Social Media for HR, are we a bit like Felix Baumgartner? Standing on the edge of space, waiting to leap?
He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1357.64 km/h (843.6 mph), or Mach 1.25, on 14 October 2012, and became the first person to break the sound barrier without vehicular power on his descent.
I have been working with numerous clients on how to use social media for recruiting over the last three years, and I think we are right at the tipping point – right at the edge of space either about to go through the sound barrier or descend into the ether. Why do I think that? l can feel many more people trying through in-house recruiters to recruit(or using people to train there people), I feel that candidates are getting used to the new LinkedIn profile and thinking about being recruited. At this cross-point all the social media are pushing hard, Indeed is starting to deliver more traffic than job-boards through their constant push of SEO and key words and Facebook moves ever closer to being a job-board.
You see everyone in HR is a little bit like Felix, just waiting to jump…