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How to Get the Most from Recruitment Events

Before the must-attend event for anyone in HR or recruitment held by Firefish on 1st June – The Future of Recruitment – here is a really useful guest blog on what you should be doing to get the most from recruitment events by Megan from Firefish – There are a lot of recruitment events…
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Pactive Recruitment Problem Solving

What is recruitment getting wrong for candidates?

I recently read a superb article from Social Talent, written by Siofra Pratt (if you don’t get their updates you should. plenty of good reads and HR advice – take a look here). It basically compared how recruiters contact candidates – (Image 1) with how candidates want to be contacted (Image 2 from Laudale). See…
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Pactive Looks Closer At Data

Making econometrics part of your recruiting attraction strategy

What is ‘econometrics’? First – to save you looking it up – here’s what wikipedia says on the subject: Econometrics is the application of mathematics, statistical methods, and computer science, to economic data and is described as the branch of economics that aims to give empirical content to economic relations. More precisely, it is “the quantitative analysis of actual economic phenomena based on the concurrent…
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Pactive Engaging Means Inspiring

Why you should always be inspiring people

Did you see Masterchef on 20th April? I don’t normally watch the show, but I caught an episode last week that amazed me (you can watch it on iplayer). An experienced chef asked the five contestants into his restaurant, showed them what he wanted them to cook and then left them to it. The general…
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Pactive Engine For Better Performing Recruitment Websites

Your website is your engine – is it time for a tune up?

Your website. There’s no other single element of your recruitment technology that’s as important. It’s a vital point of contact for your candidates, shaping the way they think about your business and your employer brand. And it’s also a crucial element of your infrastructure, providing the mechanism for advertising and applications. There’s little wonder, then,…
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Summer In Pactive Land

What Spring & Summer look like in Pactive World…

It’s safe to say that the last 2 years have been a massive learning curve around digital for Pactive – from project managing the build of a national job with people like Madgex, to working with key ATS suppliers such as Firefish. It’s true that every day is a school day. The noise on social media…
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Referral Strategy

It is all about referral – Employee referral!

A well-run and successful Employee Referral scheme will save you money, motivate and retain staff, and, as part of a wider employer branding project and employee engagement scheme, will help you develop stronger and more productive relationships with your staff at all levels.  The key to successful Employee Referral, without doubt, is for the HR/recruitment…
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Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…
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Pactive Copywriting

Why do I need copywriting services for recruitment?

Imagine reeding a sentence like this on an website, in an advertisement, twete, LinkedIn profile or even a standard evry day communication like an email.* It would hardly fill you with confidence in the organisation behind it. In an instant, you’d form an impression. One that will undermine the time, effort and expense of an…
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Mobile comes first for 43% of candidates

With the rise and rise of mobile media, recruitment is changing. Having a desktop site is no longer enough – and the mobile experience needs to be something more than just click and visit our desktop site. Responsive mobile is here for the long term. Google wants it and so do your candidates. If you’re…
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