I'm old enough to remember the days when recruitment advertising filled the pages of the…
A new suitor to all HR recruiting has arrived on the scene – and they’re called Indeed*. They’re growing fast, and in fact they’re starting to own the search marketplace for recruitment.
I’ve just finished looking at the SilkRoad recruitment marketing effectiveness study of 1,054 companies, mostly in the US. Now, before you go thinking these numbers make it just an American issue, they highlight Indeed’s growth very well**. One company I work with is getting 6 times the amount of traffic from Indeed than any other source. This is not just a US phenomenon.
The SilkRoad report sliced and diced its data to compare online sources, finding that Indeed, the giant search engine bought last year for more than $1 billion, yielded the most interviews, and was second only to the company website, in the number of hires. No other job board or online source came close in either category.
LinkedIn, which “showed dramatic increases in numbers in this year’s report,” accounting for “nearly six times as many interviews and three times as many hires as it did last year,” however yielded fewer hires than many of the job boards.
*Indeed is the #1 job site worldwide, with over 100 million unique visitors per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP. Since 2004, Indeed has given job seekers free access to millions of jobs from thousands of company websites and job boards. As the leading pay-for-performance recruitment advertising network, Indeed drives millions of targeted applicants to jobs in every field and is the most cost-effective source of candidates for thousands of companies.
**Indeed is the starting point for more job searches and the source of more hires than any other site. Last month alone, visitors to the Indeed network performed over 3 billion searches, more than 1,000 searches every second. People use Indeed to search for jobs in over 50 countries and in 26 languages. Traffic continues to grow worldwide, with the most rapid growth occurring in Russia, Japan, South Africa, Australia and India.