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Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…
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Social Media

Social Media Recruitment: Silver Bullet?

As the saying goes, you can take a horse to water, but you can’t make it drink. It’s very easy to get drawn into trying something new and expecting results within days. But whatever anyone says, there is no silver bullet. You should get involved in social media, because it can bring all sorts of…
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Make the most of your company LinkedIn page

I have had the pleasure of working with A G Barr in setting up their company page including products videos and job listings. It always amazes me the reaction you can get for simple messages and shares – last weeks have seen a tremendous response from both the home page and my followers.   The…
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Inmails on form

As someone who has been using LinkedIn Inmails for a number of years, I’ve always found them a little hit and miss – despite all the discussion and often heated debate from LinkedIn. I just didn’t think they were reliable. There were even times when response rates were so low that I started to question…
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Dear Linkedin: you’re trying too hard

I can’t be the only one getting fed up with all the meaningless noise on LinkedIn – all the updates and features desperately trying to get me to interact. To me, it seems that LinkedIn is trying to hard. For example: In the past week, I helped two clients change some details on their profile:…
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Pactive Proof Of Summer Sunshine Over Crammond

The world is full of experts – No, really…

It is quite bizarre to see the whole world are now trainers in social media – everywhere you look – promising to take you to the golden sunset in the sky. It can be anyone with a Twitter account, LinkedIn company page or access to Google + and yet there seems to be so few …
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Are we all a bit like Felix?

When it comes to Social Media for HR, are we a bit like Felix Baumgartner? Standing on the edge of space, waiting to leap? He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1357.64 km/h (843.6 mph), or Mach 1.25, on 14 October 2012, and became…
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Getting help

Just a quick tip – throughout all the training I’ve done, it always strikes me that information from LinkedIn just doesn’t sink in for many HR teams. The fact is that there are so many features and tools that many people don’t – or can’t – use. But if you ever get stuck, LinkedIn has…
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What’s your LinkedIn Talent Brand Index?

For a time, Employer Branding was an idea that only the big boys worried about – but it soon became standard practice for organisations of all shapes and sizes to pay close attention to the way their employer values and personality are communicated. Today, a strong Employer Brand is a must – a foundation for…
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When LinkedIn comes to town

The team from LinkedIn are in town and gearing up to dazzle the Edinburgh HR community with a new array of gadgets and gizmos. From what we’ve seen, some of these new features will be great. Others will be ok. Some will save time, others will create admin. Some will be great for recruiters, others…
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