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The Future of Recruitment & Technology in Scotland

Putting on an event must be easy. Getting great speakers to travel round the world must be simple. Getting of people to share your event on social and get involved in a big conversation about the direction of our industry must be a piece of cake. After all, that’s exactly how it appeared at the…
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Pactive Recruitment Problem Solving

What is recruitment getting wrong for candidates?

I recently read a superb article from Social Talent, written by Siofra Pratt (if you don’t get their updates you should. plenty of good reads and HR advice – take a look here). It basically compared how recruiters contact candidates – (Image 1) with how candidates want to be contacted (Image 2 from Laudale). See…
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Pactive Engine For Better Performing Recruitment Websites

Your website is your engine – is it time for a tune up?

Your website. There’s no other single element of your recruitment technology that’s as important. It’s a vital point of contact for your candidates, shaping the way they think about your business and your employer brand. And it’s also a crucial element of your infrastructure, providing the mechanism for advertising and applications. There’s little wonder, then,…
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Summer In Pactive Land

What Spring & Summer look like in Pactive World…

It’s safe to say that the last 2 years have been a massive learning curve around digital for Pactive – from project managing the build of a national job with people like Madgex, to working with key ATS suppliers such as Firefish. It’s true that every day is a school day. The noise on social media…
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Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…
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Mobile comes first for 43% of candidates

With the rise and rise of mobile media, recruitment is changing. Having a desktop site is no longer enough – and the mobile experience needs to be something more than just click and visit our desktop site. Responsive mobile is here for the long term. Google wants it and so do your candidates. If you’re…
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Data: the answer to your recruitment questions

How do you know if your jobs are in front of the right people at the right time? How can you tell how your employer brand performs against your competitors? How can you tap into talent pools? How can you improve candidate engagement and shape the candidate journey? The answer to it all lies in…
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Digital Technology

Data goes big

Even the most every-day activities in HR create a lot of data – and many (if not most) companies don’t know how to use it to their best advantage. It might sound odd, but I’ve always loved data. Use it right and it’ll prove points, backs-up arguments and rubber-stamps activity. Put simply, data handled well…
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