I'm old enough to remember the days when recruitment advertising filled the pages of the…
There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms:
- There’s no getting past it – a strong employer brand is no longer a luxury, it’s a necessity. Without it, resourcing becomes an uphill struggle.
- There is a huge talent gap (more of a talent chasm) opening up across many industries. It’s already hit Oil & Gas. Yours might be next.
- If Social Media isn’t part of your brand strategy, it’s time to change your brand strategy.
- Many companies don’t seem to understand their own technology, or make the most of their websites.
- Candidates are harder to prise from their current roles than ever – unless it’s for a salary hike.
- Your HR team needs to get savvy with social media to support your recruitment objectives effectively.
- You must administer your content, and maximise your use of data to drive better results – web traffic, SEO and who clicks where and when.
- Your reputation as an employer is hugely important. It can take a long time to build it up – and one false move to destroy it.
- Does your website work on mobile devices? It’s catastrophic if it doesn’t
- Employee engagement is paramount. Don’t be afraid to ask what your people think – and use your people where you can for referrals.
- Have a clear social media policy, so all of your people know what they should and shouldn’t be doing.