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Summer In Pactive Land

What Spring & Summer look like in Pactive World…

It’s safe to say that the last 2 years have been a massive learning curve around digital for Pactive – from project managing the build of a national job with people like Madgex, to working with key ATS suppliers such as Firefish. It’s true that every day is a school day. The noise on social media…
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Referral Strategy

It is all about referral – Employee referral!

A well-run and successful Employee Referral scheme will save you money, motivate and retain staff, and, as part of a wider employer branding project and employee engagement scheme, will help you develop stronger and more productive relationships with your staff at all levels.  The key to successful Employee Referral, without doubt, is for the HR/recruitment…
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Searching

Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…
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Pactive Copywriting

Why do I need copywriting services for recruitment?

Imagine reeding a sentence like this on an website, in an advertisement, twete, LinkedIn profile or even a standard evry day communication like an email.* It would hardly fill you with confidence in the organisation behind it. In an instant, you’d form an impression. One that will undermine the time, effort and expense of an…
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Mobile comes first for 43% of candidates

With the rise and rise of mobile media, recruitment is changing. Having a desktop site is no longer enough – and the mobile experience needs to be something more than just click and visit our desktop site. Responsive mobile is here for the long term. Google wants it and so do your candidates. If you’re…
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Technology

Data: the answer to your recruitment questions

How do you know if your jobs are in front of the right people at the right time? How can you tell how your employer brand performs against your competitors? How can you tap into talent pools? How can you improve candidate engagement and shape the candidate journey? The answer to it all lies in…
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Social Media

Social Media Recruitment: Silver Bullet?

As the saying goes, you can take a horse to water, but you can’t make it drink. It’s very easy to get drawn into trying something new and expecting results within days. But whatever anyone says, there is no silver bullet. You should get involved in social media, because it can bring all sorts of…
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Make the most of your company LinkedIn page

I have had the pleasure of working with A G Barr in setting up their company page including products videos and job listings. It always amazes me the reaction you can get for simple messages and shares – last weeks have seen a tremendous response from both the home page and my followers.   The…
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Google+ Icons

Google+ is it growing – or is just me ?

I have been using Google+ for a number of years and in truth have not ever considered it as a more than wee add on solution – however I am finding myself interacting with it more across the board and it is helping so many people improve their Google rating. (That’s a TH thought process…
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Close-up Of Indeed.co.uk

A little bit more on Indeed…

Last week, I wrote about Indeed and its sudden growth in the search rankings. Right now, if you check out any job market, the chances are that Indeed will come in the top 3. Indeed works as a search engine, not a job board – it aggregates content, which is then highly visible on Google…
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