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Pactive Looks Closer At Data

Making econometrics part of your recruiting attraction strategy

What is ‘econometrics’? First – to save you looking it up – here’s what wikipedia says on the subject: Econometrics is the application of mathematics, statistical methods, and computer science, to economic data and is described as the branch of economics that aims to give empirical content to economic relations. More precisely, it is “the quantitative analysis of actual economic phenomena based on the concurrent…
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Pactive Engaging Means Inspiring

Why you should always be inspiring people

Did you see Masterchef on 20th April? I don’t normally watch the show, but I caught an episode last week that amazed me (you can watch it on iplayer). An experienced chef asked the five contestants into his restaurant, showed them what he wanted them to cook and then left them to it. The general…
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Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…
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Pactive Copywriting

Why do I need copywriting services for recruitment?

Imagine reeding a sentence like this on an website, in an advertisement, twete, LinkedIn profile or even a standard evry day communication like an email.* It would hardly fill you with confidence in the organisation behind it. In an instant, you’d form an impression. One that will undermine the time, effort and expense of an…
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Social Media

Social Media Recruitment: Silver Bullet?

As the saying goes, you can take a horse to water, but you can’t make it drink. It’s very easy to get drawn into trying something new and expecting results within days. But whatever anyone says, there is no silver bullet. You should get involved in social media, because it can bring all sorts of…
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Make the most of your company LinkedIn page

I have had the pleasure of working with A G Barr in setting up their company page including products videos and job listings. It always amazes me the reaction you can get for simple messages and shares – last weeks have seen a tremendous response from both the home page and my followers.   The…
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Google+ Icons

Google+ is it growing – or is just me ?

I have been using Google+ for a number of years and in truth have not ever considered it as a more than wee add on solution – however I am finding myself interacting with it more across the board and it is helping so many people improve their Google rating. (That’s a TH thought process…
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A little bit more on Indeed…

Last week, I wrote about Indeed and its sudden growth in the search rankings. Right now, if you check out any job market, the chances are that Indeed will come in the top 3. Indeed works as a search engine, not a job board – it aggregates content, which is then highly visible on Google…
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Do all roads lead to Job boards? Or just to Indeed?

A new suitor to all HR recruiting has arrived on the scene – and they’re called Indeed*. They’re growing fast, and in fact they’re starting to own the search marketplace for recruitment. I’ve just finished looking at the SilkRoad recruitment marketing effectiveness study of 1,054 companies, mostly in the US. Now, before you go thinking…
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Inmails on form

As someone who has been using LinkedIn Inmails for a number of years, I’ve always found them a little hit and miss – despite all the discussion and often heated debate from LinkedIn. I just didn’t think they were reliable. There were even times when response rates were so low that I started to question…
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