strategy – Page 3 – MomentumSPK

What is recruitment getting wrong for candidates?

I recently read a superb article from Social Talent, written by Siofra Pratt (if you don’t get their updates you should. plenty of good reads and HR advice – take a look here). It basically compared how recruiters contact candidates – (Image 1) with how candidates want to be contacted (Image 2 from Laudale). See…

Making econometrics part of your recruiting attraction strategy

What is ‘econometrics’? First – to save you looking it up – here’s what wikipedia says on the subject: Econometrics is the application of mathematics, statistical methods, and computer science, to economic data and is described as the branch of economics that aims to give empirical content to economic relations. More precisely, it is “the quantitative analysis of actual economic phenomena based on the concurrent…

What Spring & Summer look like in Pactive World…

It’s safe to say that the last 2 years have been a massive learning curve around digital for Pactive – from project managing the build of a national job with people like Madgex, to working with key ATS suppliers such as Firefish. It’s true that every day is a school day. The noise on social media…

It is all about referral – Employee referral!

A well-run and successful Employee Referral scheme will save you money, motivate and retain staff, and, as part of a wider employer branding project and employee engagement scheme, will help you develop stronger and more productive relationships with your staff at all levels. The key to successful Employee Referral, without doubt, is for the HR/recruitment…

Thoughts for Employers – Simple Observations 1 to 11

There’s been a lot of discussion around Employer Branding recently – with plenty of differing opinions, rules and approaches. So I’ve done some research (reading 5 chunky reports in the past few days), and drilled down to compile a few key points as a waffle-free introduction, in layman’s terms: There’s no getting past it –…

Mobile comes first for 43% of candidates

With the rise and rise of mobile media, recruitment is changing. Having a desktop site is no longer enough – and the mobile experience needs to be something more than just click and visit our desktop site. Responsive mobile is here for the long term. Google wants it and so do your candidates. If you’re…

Data: the answer to your recruitment questions

How do you know if your jobs are in front of the right people at the right time? How can you tell how your employer brand performs against your competitors? How can you tap into talent pools? How can you improve candidate engagement and shape the candidate journey? The answer to it all lies in…

A little bit more on Indeed…

Last week, I wrote about Indeed and its sudden growth in the search rankings. Right now, if you check out any job market, the chances are that Indeed will come in the top 3. Indeed works as a search engine, not a job board – it aggregates content, which is then highly visible on Google…

Do all roads lead to Job boards? Or just to Indeed?

A new suitor to all HR recruiting has arrived on the scene – and they’re called Indeed*. They’re growing fast, and in fact they’re starting to own the search marketplace for recruitment. I’ve just finished looking at the SilkRoad recruitment marketing effectiveness study of 1,054 companies, mostly in the US. Now, before you go thinking…

Are we all a bit like Felix?

When it comes to Social Media for HR, are we a bit like Felix Baumgartner? Standing on the edge of space, waiting to leap? He set the world record for skydiving an estimated 39 kilometres (24 mi), reaching an estimated speed of 1357.64 km/h (843.6 mph), or Mach 1.25, on 14 October 2012, and became…